Become a WQUB Underwriter
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Become a WQUB Underwriter
An important contribution to quality radio is made by foundations, corporations and individuals who provide funds to underwrite the presentation of a program or series of programs broadcast on WQUB 90.3 FM.

Underwriting singles you out
Underwriting on WQUB 90.3 FM places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, the underwriter, supports WQUB 90.3 FM, WQUB 90.3 FMs loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.

You can reach a specific target audience

WQUB 90.3 FM's representative will work with you to select a program underwriting option that  will most economically reach your segment of the market with the greatest potential for positive return. When asked to name companies that support NPR, 51% of listeners recall at least one.


Underwriting identifies your company as socially aware
An association with WQUB 90.3 FM, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.

Find out more. Contact Membership and Development Manager Maureen Hill at 217-228-5432 ext 4006

Listener Profiles - 2009
    a breakdown of audience for public radio



Listener Demographics.pdf  


Listener Values & Attitudes.pdf  


How Listeners Use Media.pdf  



Consumer Spending.pdf  


Leisure & Travel Activities.pdf  


How Listeners Use Technology.pdf    


Listeners / Business-to-Business.pdf   


Online Audience Statistics.pdf    



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Member Newsletter
September 2010 Issue
WQUB Member Communique'

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